The first step to working together is getting to know the other small businesses in your community. Main Street organizations (often known as independent business alliances, downtown business districts and Local First initiatives) bring small businesses together with empowerment campaigns and advocacy programs all year long. During the holiday season, these groups tap into local traditions and nationwide trends to help small businesses compete with their larger counterparts. In doing so, Main Street organizations provide important networking opportunities to help small businesses band together.
Once your small business connects with local partners, the real planning begins. Keep these ideas in mind as you work with fellow businesses this holiday shopping season.
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For small businesses, no holiday season strategy is complete without a Small Business Saturday game plan. Each year, Small Business Saturday brings millions of Americans to Main Street to kick off the holiday shopping season on the Saturday after Thanksgiving. This year’s celebration, which will take place on Nov. 30, marks the 10th anniversary of the growing initiative.
Beyond planning for your own business, you can sign up to rally your entire neighborhood in support of Small Business Saturday. American Express, which created the shopping holiday, offers a host of promotional materials to Neighborhood Champions to help them drum up enthusiasm for Small Business Saturday in their communities. Neighborhood Champions organize events, build teams and otherwise spread the word about Small Business Saturday. While doing so, they help create a consistent brand and celebration among their communities’ small businesses, allowing consumers to easily navigate Main Street on the big day. You can find ideas and downloadable event-planning resources online from American Express to get started as a Neighborhood Champion.